Coca-Cola Takes to Desert in Super Bowl ad
Coca-Cola is hoping a reality show-styled competition will put its 2013 Super Bowl commercial at the top of the heap and spur sales. (AJC)
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Headlines for January 23, 2013
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Super Bowl Ads Will Be Heavy on Colas, Beers
Six marketers — Anheuser-Busch InBev, Coca-Cola, Kraft Foods, the Milk Processor Education Program, PepsiCo and SodaStream International — will advertise eight beverages, including two new beers, Budweiser Black Crown and Beck’s Sapphire, and three colas, Coke, Pepsi-Cola and Pepsi Next. (NY Times)
Read more...SABMiller’s Beer Demand Frozen by Chinese Winter
SABMiller Tuesday said an “exceptionally cold and wet winter” in China meant its organic beer volumes in the Asian powerhouse fell 3%, causing demand in the Asia Pacific region to decline and its overall global performance to slow. (WSJ)
Read more...EU Court Gives Bud Beer Name to AB InBev
Anheuser-Busch InBev can trademark the name “Bud” for its beers in Europe over the objections of Czech company Budejovicky Budvar, which makes brews that it calls Budweiser Budvar and Bud Premier Select. (Los Angeles Times)
Read more...Report Finds Growing Beer Industry in Pa.
A new legislative report says the number of breweries in Pennsylvania doubled over a recent 10-year period, and suggests changes to law that would help the beer industry. (The Mercury)
Read more...Frozen Grapes Gathered Under Stars Make Ice Wine
With stars shining overhead and ice crystals glittering in the air, the temperature had dropped to minus 10 Celsius, or 14 Fahrenheit. Conditions were nearly perfect to harvest fruit for this year's ice wine, a Canadian speciality. (Reuters)
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