September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

U.K. Medical Groups Call for Soft Drink Tax

Leading medical bodies are calling for a 20p-per-litre (US$0.32) levy on soft drinks to be included in this year's Budget. More than 60 organisations, including the Royal College of Paediatrics and Child Health, are backing the recommendation by food and farming charity Sustain. They say it would raise £1 billion (US$1.6 billion) a year in duty to fund free fruit and meals in schools to improve children's health. The soft drinks industry says raising taxation is unnecessary. (BBC News)


Brewers Association Launches

The Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American craft brewers—announces the launch of, a site that provides tools to help consumers, homebrewers, retailers, wholesalers, brewers and scrap yards redirect kegs back to the breweries that own the kegs. Kegs are always the property of the brewery which purchased them and filled them with beer. Many kegs disappear as a result of accidental mishandling, while others go missing due to intentional misappropriation. offers a convenient way for kegs to get returned to their proper owner.


AriZona Launches 11.5-Ounce Can Line

AriZona, long known for its teas' distinct packaging, has now added another option to the mix: 11.5 oz. Sleek cans from Ball Corporation. "We strive to give our fans what they want and are excited to offer some of our most iconic and popular flavors in a premium Sleek package," said Jackie Harrigan, global communications director.


Newcastle Gets Honest with Consumers

Newcastle Brown Ale is kicking the year off in high gear with the next wave of its popular “No Bollocks” campaign. The “No Bollocks” retail program is designed to drive consideration of Newcastle among adult consumers, over the age of 21, shopping for in-home consumption and entertaining. No Bollocks, Heineken USA explains, runs February through March, and provides retailers with the "straightforward, no nonsense support they need to invite shoppers to enjoy the distinct taste and refreshing honesty of Newcastle Brown Ale."


Diageo in South Africa Sorghum Beer JV

On 9 November 2012, Diageo and Dr Mallya announced they had entered into a memorandum of understanding under which they would form a 50-50 joint venture, which would own United National Breweries’ traditional sorghum beer business in South Africa.


Coke Sponsors Civil Rights Exhibit

A global company is now joining in this year's celebration of Birmingham's 50th anniversary of the 1963 civil rights movement. Coca-Cola is sponsoring an exhibit at the Birmingham Civil Rights Museum. (Fox 6-WBRC)