Headlines

Beverage World presents the latest news from across the worldwide beverage market.

MillerCoors Partners with Turner Broadcasting

Turner Broadcasting, boasting a portfolio of diverse, multi-screen media brands, is partnering with MillerCoors in 2013 through a variety of marketing executions spanning TBS, TNT, CNN, truTV, Funny Or Die, NBA on TNT, Bleacher Report, NASCAR.com and more. Each component is uniquely developed to reach the right audience for the specific MillerCoors brands, including Coors Light, Miller Lite, Miller 64, Blue Moon and Leinenkugel’s, as well as new brands such as Redd’s Apple Ale and Third Shift. Media agency Initiative was responsible for negotiating the deal on behalf of MillerCoors.

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Judge Grants Delay in AB InBev, DOJ Hearing

The judge hearing a fight between the U.S. Justice Department and Anheuser-Busch InBev SA (ABI.BR) over the brewer's expansion plans has agreed to extend a delay in the case until April 9. Sources who follow the industry have said they see the delay as a sign that the sides were getting closer to an agreement, noting that the Justice Department might not be willing to extend if they did not think progress would be made. (Reuters)

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NFL's Bledsoe Challenges Mass. Wine Law

Former New England Patriots quarterback Drew Bledsoe is joining an effort to convince lawmakers to end a ban on out-of-state shipments of wine to Massachusetts. Bledsoe, who now operates a winery in Washington state, plans to be at the Statehouse on Thursday to help push for passage of a bill that would allow Massachusetts consumers to order wine from other states on the Internet and have it shipped directly to their homes. (Boston Herald)

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U.K. Seller Gives China Wine Leg Up

Britain's oldest wine merchant is giving its official stamp of approval to Chinese wine by stocking four wines produced in China from European grapes, a production shift which could help China muscle into the world wine market. Berry Bros. & Rudd, which dates back 314 years and is a supplier to the royal family, said it was the first major British retailer to put Chinese wines on sale alongside some of the world's finest wines. (Reuters)

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Carlsberg Ukraine Profit Jumps 6 Percent

Public joint-stock company Carlsberg Ukraine (formerly Slavutich Brewery, Zaporizhia), one of Ukraine's largest beer producers, in 2012 increased its unaudited net profit by 6.2 percent compared to 2011, to Hr 512.87 million (US$63 million), reads a company report in the information disclosure system of the National Commission for Securities and the Stock Market. (Kyiv Post)

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7UP Official CSD of Football Gold Cup

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has announced an agreement with Dr Pepper Snapple Group that makes 7UP the Official Soft Drink of the 2013 CONCACAF Gold Cup. Through the agreement, 7UP will work with CONCACAF and its commercial agency, Traffic Sports, to develop programs that engage and excite fans leading up to and surrounding the Gold Cup—including consumer promotions, retail merchandising, ticket giveaways, premium offers, in-game advertising, product sampling and inclusion in promotional marketing materials, among other activities. The agreement also includes Clamato, Squirt, Sunkist soda, Peñafiel and other DPS brands.

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