September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Coke Announces 750 Layoffs in U.S.

In an effort to streamline operations three years after absorbing thousands of employees from the purchase of its largest bottler, Coca-Cola plans to lay off around 750 people in the coming months across the country. About one-fourth of those cuts — 180 or so people — will be in Atlanta, the company said. (AJC)


Meet Pepsi's New Swirly Bottle

For the first time in 17 years, Pepsi is changing the shape of its iconic 20-ounce bottle. The package redesign is part of PepsiCo's strategy to revitalize the brand after losing market share to rival company Coca Cola. (


Shmaltz Brewing To Open Its Own Brewery

After 16 years as one of contract brewing's loudest cheerleaders, Shmaltz Brewing Company, handcrafters of HE'BREW– The Chosen Beer® and Coney Island Craft Lagers®, is breaking with tradition and opening its own New York State production brewery. Located in Clifton Park, NY, 10 minutes north of Albany’s capital district, Shmaltz's new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. With a $3.25 million dollar budget and countless hours of planning and preparation, what began as an improbable fantasy only one year ago, has blossomed into a nearly 20,000 square foot brewing reality.


General Distributors Joins Great Artisan Beverage Co.

Marine View Beverage, The Odom Corporation, Sound Beverage Inc and C. Stein Distributing announced that General Distributors is their newest partner in the Great Artisan Beverage Company. General Distributors will distribute a selection of key Craft/Specialty Brands throughout Columbia, Washington, Multnomah, Yamhill, Clackamas, Polk and Marion counties.


Coke Tries Some Vending Machine Detente

An upscale mall in South Delhi has a Coca-Cola vending machine that not only dispenses Coke, Thums Up and other beverages of the firm but will very soon connect India and Pakistan. Once a similar machine is installed in Karachi or another Pakistan city, users of the two vending machines can see and virtually touch each other, a person in the know said. (The Economic Times)


No Kosher California Coke for Passover

Coca-Cola may be missing from Passover feasts for the second year in a row in California. The Coca-Cola Co. said Thursday it once again won’t be able to make “kosher for Passover” versions of its flagship cola this year because of manufacturing changes that were made in the state. (Washington Post)