Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Beyonce Gig with Pepsi Puts Her in Control

Pepsi, on Thursday, will attempt to launch its brand — and hired hand Beyoncé — into the pop-culture stratosphere with a 60-second commercial featuring the wildly popular pop singer. The spot, by ad agency 180 LA, launched at 9 a.m. ET Thursday on Pepsi's YouTube channel, features Beyoncé reliving her past and exploring her future while watching herself in a mirror dance to her new song, Grown Woman. (USA Today)

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Coffee Fuels Most of the U.S.

About 83 percent of adults drink coffee in the U.S., the world's biggest consumer of the beverage, up from 78 percent a year earlier, according to the National Coffee Association's 2013 online survey. (USA Today)

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Fonterra Bullish on Dairy Industry

Fonterra Co-operative, one of the world's major dairy producers, based in New Zealand, is building two more dairy farms in China, bringing the total to five by the end of 2013, Hong Kong-based Wen Wei Po reported Sunday, citing Fonterra vice president Peter Moore. (Global Times)

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