Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Diageo Seeks Changes in States' Franchise Laws

In New York, alcohol must be wrapped up when it is sold; in North Carolina, booze can only be bought from licensed liquor stores with blacked out windows. Now Diageo, the maker of Johnnie Walker whisky and Smirnoff Vodka, is battling to do away with another one of its last vestiges. The British alcohol giant is lobbying to overturn prohibition-era laws in a dozen states, which oblige alcohol producers to use certain wholesalers. The legislation was designed to make it easier for the states to collect taxes, and to prevent gangsters from taking control of the alcohol supply as they did during Prohibition. (The Telegraph)

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MillerCoors JV Turns Five

The MillerCoors partnership is now five years old, and even though the headquarters of the joint venture between Miller Brewing and Coors Brewing Co. has shifted to Chicago, Miller's presence in Milwaukee remains strong. The two companies merged five years ago Monday. But the Milwaukee Brewers still play at Miller Park, about a mile or so from where Frederick Miller launched the business nearly 160 years ago, and Miller Lite continues to sponsor a number of prominent community events. (Fox11 Online)

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DRY Soda Launches in Cans

DRY Soda has announced its biggest product line extension to date with the launch of new packaging and flavors. DRY will offer a new 12-ounce slim aluminum can and introduce two new flavors this summer: Apple DRY and Ginger DRY.

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Icelandic Glacial Expands Exec Team

Icelandic Water Holdings hf, makers of the award-winning CarbonNeutral natural spring water Icelandic Glacial, announced today that Michael Sachs has joined Icelandic Glacial as director of global marketing for the brand and Daniel Gadomski will be leading the accounts sales team as director of national accounts.

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Ito En Announces Indonesian JV

Soft drink maker Ito En Ltd. said Monday it has signed a deal with Indonesian nonalcoholic beverage maker PT Ultrajaya Milk Industry & Trading Co. to set up joint ventures in Jakarta in September to make and sell soft drinks. (Japan Times)

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Speyburn Whisky Announces American Rivers Promo

Speyburn Single Malt Scotch Whisky announced a new promotion with American Rivers, the leading organization dedicated to protecting and restoring the nation’s rivers and streams. The “Speyburn Salmon Run” invites whisky lovers to sign up for Clan Speyburn, a loyalty group providing exclusive access to limited edition releases and related information and events. Speyburn will donate $1 to American Rivers for every new member, up to 3,000 members. The promotion will be communicated through an in-pack piece displayed at retail stores from July 1 to Sept. 30.

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