September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Anti-Soda Groups Criticize Katy Perry in Ad

Pop star Katy Perry has come under fire from members of various consumer advocacy groups for appearing to promote Pepsi soda by working with brand officials to advertise her new album. Campaigners from six different organizations, including the Center for Science in the Public Interest and the California Center for Public Health Advocacy, teamed up on Tuesday to place a full-page ad in Variety magazine. (Toronto Sun)


Steaz Appoints New Top Execs

Natural beverage company Steaz today announced the appointments of Ralf Lottermann as chairman of the board and Linda Barron as CEO effective immediately. “We are excited to expand our corporate family at Steaz by appointing two people who are uniquely aligned with a company culture steeped in triple bottom-line business practices and focused on the core values of people, planet and profits,” says Steven Kessler, who co-founded Steaz in 2002. “Ralf and Linda step into their new roles with the company at an important time in our growth in the North American market.”


Bulmers Launches Harvestimator Campaign

Bulmers cider and global social media agency We Are Social will launch a Facebook campaign this week, to remind fans about the fresh apples that are used to make Bulmers cider. The Harvestimator, which launches this week on the Bulmers Facebook page, aims to extend Bulmers’ following on its social media channels and increase engagement with the brand’s Facebook fans. It will also introduce fans to Broome Farm, one of the many Herefordshire orchards where Bulmers sources its fresh apples.


Honest Tea Releases 2013 Mission report

Honest Tea this week released its 2013 Mission Report, part of the brand’s ongoing efforts to be transparent about its business practices and its mission “to seek to create and promote great-tasting, healthier, organic beverages.” Using data for the calendar year of 2012, the company reported that it increased purchases of organic ingredients by more than 500,000 lbs. for a total of 4.9 million lbs., which is 13 percent more than the previous year and more than six times the amount purchased from 2007 which equaled 790,000 lbs. of organic ingredients. The report also highlights the company’s efforts and challenges to promote organics and reduce its environmental footprint.


Amazon Wine Adds More States for Home Delivery

Arizona wine lovers now can have their favorite red or white shipped right to their door. Thanks to the ever-disruptive tech giant, wine lovers can now place orders on Amazon Wine for delivery across the state. The Seattle-based retail juggernaut also popped the cork on the service in New York, Michigan and Louisiana. (Phoenix Business Journal)


New Belgium Enters Next Phase of N.C. Construction

New Belgium Brewing will resume site work this November on its Asheville, N.C. location along the French Broad River in preparation for ground-breaking next spring. Contractors will focus on flood plain mitigation, erosion control and concrete removal through the end of the year. Starting in January and running through spring, operations will shift to soil mitigation. Earth moving subcontractors will be hired in November and will begin trucking in dirt by early 2014 for flood plain mitigation. Current schedule projections show the site as “pad-ready” in late spring 2014 at which time building construction will commence. It is estimated that the Asheville brewery will be ready for production in late 2015.