Consumer demand for craft beers continued to rise in 2013, but not enough to keep overall beer demand from going flat. As a result, total U.S. beer volume sold in the U.S. fell slightly (1.4%) to 2.8 billion 2.25-gallon cases, compared to 2.84 billion in 2012, according to market tracking firm Technomic. (USA Today)
Coca-Cola India is in the midst of unfolding an elaborate rural strategy backed by an aggressive distribution and marketing plan for its flagship brand - Coke. The Atlanta-based beverage giant has been selectively rallying behind Coke over the past couple of years to help propel it to a leadership position in India, one of the rare markets where it lags behind rival Pepsi. (The Economic Times)
Imbibe, a beverage development firm, opened a new, state-of-the-art, 40,000 square foot Beverage Innovation Center in January. The new facility more than quadruples the company’s previous space and the company says it "promises to be a game-changer in the beverage and flavor industry."
WAT-AAH! bottled water for kids and its CEO/Founder Rose Cameron announce Taking Back the Streets, a celebration of street art in honor of Drink Up, an initiative of the Partnership for a Healthier America (PHA)-an organization focused on ending childhood obesity by working with the private sector and its honorary chair First Lady Michelle Obama-that encourages Americans to drink more water, more often.