Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Overall Beer Production Down, but Craft Beers Thrive

Consumer demand for craft beers continued to rise in 2013, but not enough to keep overall beer demand from going flat. As a result, total U.S. beer volume sold in the U.S. fell slightly (1.4%) to 2.8 billion 2.25-gallon cases, compared to 2.84 billion in 2012, according to market tracking firm Technomic. (USA Today)

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Coke Eyes Rural Push in India

Coca-Cola India is in the midst of unfolding an elaborate rural strategy backed by an aggressive distribution and marketing plan for its flagship brand - Coke. The Atlanta-based beverage giant has been selectively rallying behind Coke over the past couple of years to help propel it to a leadership position in India, one of the rare markets where it lags behind rival Pepsi. (The Economic Times)

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Imbibe Opens Beverage Innovation Center

Imbibe, a beverage development firm, opened a new, state-of-the-art, 40,000 square foot Beverage Innovation Center in January. The new facility more than quadruples the company’s previous space and the company says it "promises to be a game-changer in the beverage and flavor industry."

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WAT-AAH! Launches National Art Campaign

WAT-AAH! bottled water for kids and its CEO/Founder Rose Cameron announce Taking Back the Streets, a celebration of street art in honor of Drink Up, an initiative of the Partnership for a Healthier America (PHA)-an organization focused on ending childhood obesity by working with the private sector and its honorary chair First Lady Michelle Obama-that encourages Americans to drink more water, more often.

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Nooyi Likes to Write Employees' Parents

Should you write notes to your employees’ parents—or even call them on the phone? Reaching out to your employees’ parents is precisely what PepsiCo CEO, Indra Nooyi, thinks you should do. (Forbes)

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