Headlines

Beverage World presents the latest news from across the worldwide beverage market.

Skinnygirl Teams Up with SodaStream

Home carbonation system maker SodaStream International, Ltd. today announced a strategic agreement with Skinnygirl, the lifestyle brand created by Bethenny Frankel to co-develop a family of low-calorie flavors designed with women's taste in mind, exclusively for the SodaStream system.

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Newcastle: Unofficial Beer of the Underdog

Newcastle Brown Ale is setting the stage for increased sales during the 2014 college basketball tournament season with retail and on-premise programming that celebrates the underdog. Newcastle’s Unofficial Beer of the Underdog program elements encourage adult fans everywhere to cheer on their favorite underdog team for the chance to win prizes and discounts from the tournament tip off through the final championship games.

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Wirtz Beverage Wisconsin Appoints VP of Sales

Wirtz Beverage Wisconsin (WBW) announced the appointment of Nate Phippen in the newly defined leadership role of vice president of sales for the company. Nate replaces the company’s long-time leader Dick Deutsch who announced his retirement. Nate will be joined by a revamped leadership team comprised of company veterans to implement a new-route-to-market approach.

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Belvedere Launches Mango Passion Flavor

Belvedere has announce the launch of its newest creation, Belvedere Mango Passion—a tropical addition to Belvedere Vodka’s collection of flavored vodkas. Belvedere Mango Passion is distilled with five ingredients including fresh mangos and aromatic passion fruit, along with fragrant hints of citrus, mandarin, tangerine and zesty lime. Belvedere’s all-natural approach, the brand owner says, ensures its vodka is made with real fruit and no sugar added.

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Kobrand to Import Alsatian Domaine Zind-Humbrecht Wines

Kobrand Corporation, a leading wine and spirits importer with a distinguished portfolio of hand-selected brands from around the world, announces the addition of the renowned Domaine Zind-Humbrecht to its French wine portfolio. Effective Feb. 1, 2014, Kobrand is the exclusive U.S. importer for all wines from the Zind-Humbrecht portfolio and is responsible for all sales and marketing activities in the United States.

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