o introduce a new line of rare spirits to a growing base of whiskey aficionados, Diageo has announced the official start of the Orphan Barrel Whiskey Distilling Company, whose goal is to locate lost and forgotten barrels of whiskey from around the world and share them with discerning legal-drinking-age fans.
Heineken NV, the world’s third-biggest brewer, expects sales to advance this year after reporting a decline in 2013 profit amid weak consumption in central and eastern Europe. Volume will improve on an organic basis in fiscal 2014, the Amsterdam-based company said today in a statement, and sales will advance as a “gradual economic recovery” helps trading in some of its markets. Group organic beer volume fell 2.7 percent last year and consolidated organic revenue slid 0.9 percent. (Bloomberg BusinessWeek)
Dr Pepper Snapple Group announced it has reached an agreement with Buffalo Wild Wings to bring Dr Pepper to the fountain at all Buffalo Wild Wings locations across the country. Currently available on a regional basis, Dr Pepper will be poured at all Buffalo Wild Wings locations beginning in 2014. “Our guests gravitate to bold flavors, which makes Dr Pepper a great pairing with our flavorful wings and other unique menu offerings,” says Sally Smith, CEO and president of Buffalo Wild Wings. “Like Dr Pepper, Buffalo Wild Wings also has strong equity with sports fans, including the college football fanatics who pack our restaurants on game days.”
Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., announces the restructuring of its sales organization to more fully meet the needs of the company’s growing portfolio and distributor network. Effective immediately, Campari America has created two customer-focused sales business units: a Southern Wine & Spirits Sales Unit, headed up by vice president, sales Dan Vanderbilt, formerly regional vice president of the East; and a Republic National Distributing Company (RNDC)/Independent Sales Unit, headed up by vice president, sales Jock MacDonald, formerly regional vice president for control states.
Beam Inc. has announced the appointment of Cameron Simpson, formerly of PepsiCo, to the newly created position of chief operating officer to lead its Australia and New Zealand business. As COO for Oceania, Simpson’s responsibilities will include driving growth in Beam’s second largest global market, Australia. (The Shout)
Beginning this month, Tanduay Asian Rum will commence distribution throughout the entire state of Florida. This growth comes after a successful launch period in the southern part of the state that began when the rum first entered the U.S. back in late July. “The success of Tanduay Asian Rum in the Miami market makes the statewide expansion a logical next step and has always been part of our game plan,” remarks Whit Repp, VP of marketing at Brand Action Team, Tanduay Asian Rum’s agency of record.