September 11-15, 2017


Beverage World presents the latest news from across the worldwide beverage market.

Calif. Craft Brewers Fear Effects Of Drought On Business, Beer

When Lagunitas Brewing Co. fills its beer bottles, Northern California's Russian River provides the main ingredient. Lagunitas has become one of the fastest-growing stars of California's booming craft beer scene. But the Russian River is shrinking after three years of punishing drought. "We are at the maximum growth threshold here in California because of water," said Leon Sharyon, chief financial officer for Lagunitas, which uses nearly 2 million gallons of river water a year at its Petaluma brewery. Breweries run through an average of four to seven gallons of water to end up with one gallon of beer. With California in the midst of a water crisis, breweries are scrambling. California is home to more than 400 craft brewers — the most in the country. They sold $4.7 billion worth of beer in 2012, about 17% of the state's total beer sales, according to the most recent statistics from the California Craft Brewers Assn. Small brewers worry that they could have trouble meeting (


Pepsi Food Exec Is New Target CEO

Target Corp. named PepsiCo Inc. executive Brian Cornell as its new chief executive. Cornell, age 55, spent nearly a decade at PepsiCo, where he was an outside contender to succeed current CEO Indra Nooyi. Not all of his years at PepsiCo were consecutive, but over the past two years he ran PepsiCo's Americas Foods business, whose brands such as Quaker oatmeal and Lay's potato chips are found on the shelves of Target. Before that, he spent three years at Target rival Wal-Mart Stores Inc., where he ran the Sam's Club warehouse chain. (


AB InBev Scores With World Cup Beer Sales

A surge of beer-drinking during the World Cup boosted profits at Anheuser-Busch InBev during the second-quarter, leaving the group optimistic about future sales after showcasing its brands to billions of people who watched the event. AB InBev, the maker of Stella Artois, Corona and other brands, had been counting on the World Cup to help market its brands across the world. Brazil is the brewer's No. 2 market, while the final match of the tournament, whose sponsors included AB InBev's Budweiser brand, attracted a television audience of 24.7 million. (


World Cup Adds Froth To German Beer Sales

German beer sales rose by 4.4 percent in the year's first half, gaining froth from the beginning of the country's run to the soccer World Cup title. The Federal Statistical Office said Thursday that German-based breweries sold 4.79 billion liters (1.27 billion gallons) of beer in the January-June period. That was mainly the result of a 14 percent year-on-year increase in June, the month in which the World Cup started. Sales in June totaled 970 million liters (256 million gallons) — the highest figure for the month since 2010, when the last World Cup was held. The increase comes amid a long-term downward trend in German beer sales. (AP via


Coke, Regal Cinemas In 'Tweet a Coke' Program

Coca-Cola and Regal Cinemas are teaming up to introduce "Tweet-a-Coke." Part of Coca-Cola's "Share a Coke" campaign, "Tweet-a-Coke," gives fans the chance to Share a Coke via Twitter. A social-commerce first for Coca-Cola, moviegoers can buy and Tweet a friend a Coca-Cola at participating Regal Cinemas across the country. They simply connect a credit card to their Twitter account, then tweet a friend using @TweetACoke, the word "enjoy" and their friend's Twitter handle. (


Bottlers In India Want Cola Price Increases

India’s Finance Minister's decision to levy an additional excise duty of 5% on aerated sugary drinks has set off a tug-of-war between cola companies and their bottlers over how much of the burden should be passed on to consumers. Coca-Cola and PepsiCo want to minimize the price hike across packs as they believe this could negatively affect volume growth amid slowing sales. (The Economic Times, India)