My Cause is a bottled water that gives back. With each bottle sold, 5 cents will be donated to the charity of a consumer's choice. Consumers can log onto the brand's website, enter a code found on the bottle and make their donation. For the on-the go-consumer, a barcode will be available so donations can be made directly from their smart phone. Unclaimed donations will be pooled and raffled off to a charity that is in the Panacea Beverage Co. database at the end of each month. My Cause waster is sourced from a water company in Tennessee that won the Berkley Springs International Water Tasting award. My Cause is available in the Mid-Atlantic region of the U.S.