September 11-15, 2017
New Beverage

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Lettuce Tea

Complex Beverage, LLC Tampa PET Bottle
$1.99 Suggested Retail Price

Complex Beverage has announced that the 16floz of its Lettuce Tea beverage brand is set to hit the store shelves this spring. According to the company, this marks the first point in time that lettuce, a globally recognized vegetable with all its powerful anti-oxidant properties, has been converted into liquid, bottled, and introduced to the market as a consumer drink. To establish product differentiation, and maximize branding identification, the label broadcast an iconic lettuce symbol for the purpose of showcasing a remarkable billboard at the retail store shelves. As a result, in the few fleeting seconds the consumer has to conceive a connection, the Lettuce prominent symbol design is expected to take center stage. .

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