September 11-15, 2017
New Beverage

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Hiram Walker Whipped

Pernod Ricard USA Purchase, N.Y. 1L, 75 0ml and 50 ml
$9.99 for a 750 ml Suggested Retail Price

Hiram Walker is releasing a new flavored imitation liqueur, Hiram Walker Whipped Cream in June. The whipped cream flavor is designed for delicious dessert-like mixed cocktails or can be served chilled straight up in a martini. This product fits in with the current trend of flavored vodkas that are skewing toward a sweeter profile. According to Neilsen, shipped is the fastest growing flavor in the spirits category, increasing in size five fold between 2010 and 2011, and has become a growth driver for the vodka segment. Hiram Walker Whipped will be available nationwide.

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